Are Baby Boomers Financial Marketers’ Millennial Secret Weapon?

Millennials are a big generation at 75.4 million, but baby boomers aren’t that far behind with 74.9 million. Those over the age of 50 make $2.4 trillion in annual income in the U.S., and AARP reports that about half of all consumer spending is done by baby boomers. Yet only 5-10% of marketing efforts target my generation.

Baby Boomers and Gen Xers are a generation and a full universe apart. Boomers are retiring in droves today, while Generation Xers are at the tops of their careers. The Boomers are watching their Millennial children start families, while Gen X is painfully paying for either college tuition or summer camp.

According to Total Retail Report, a mere 10% of marketing budgets is allocated to the boomer audience, while 50% goes to marketing to millennials. Odd – especially since "Baby Boomers outspend.

But aside from the training of current employees in preparation for this event, Domtar has a secret weapon for attracting a new generation of talent – our longstanding leadership in sustainability. From baby boomers to Millennials, Domtar continues to stay relevant through its sustainability goals.

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Millennials’ Shifting Social Media habits financial marketers Can Tap Subscribe Now Get The Financial Brand Newsletter for FREE – Sign Up Now Coming to grips with the massive Millennial demographic is a challenge for many bank and credit union marketers.

"It’s looking a lot more like Wall Street than any sort of social movement, any sort of radical revolutionary change that can make the world better.. What I worry is that we’re beginning to resemble.

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How Millennials, Gen Xers and Baby Boomers Use Media. Many may believe Baby Boomers have the longest attention spans, but when it comes to online content, 5 percent more Gen xers prefer reading more than 500 words. Then there’s the belief that Millennials are the digital generation. This does hold true,

“Overall, young people have more healthy behaviours than they did 20 years ago,” reported study coordinator Dr. Stephanie Zaza, who noted that use of drugs and weapons. the Millennials, while.

And because it is so popular with baby boomers, (those born between about 1946 and 1964), it has now become nostalgic to their children and grandchildren, aka millennials. Grocery Business calls.